About
Brand and packaging designer building identities for consumer products.
Based in Barcelona, working with brands worldwide. Over a decade designing for retail and consumer goods, from shelves to founder-led brands.
Approach
I work end to end , from brand strategy and concept through to shelf-ready design. Adapting the right style to each brand, from refined and minimal to bold and full of character.
Before going independent, over a decade in retail and consumer branding. That background means I design with the shelf, the shopper and the business in mind, not just the screen.
Process
A clear process from first conversation to shelf-ready brand.
01
Discovery
We start with a discovery call to understand your brand, product, market and goals. From there I prepare a tailored proposal with scope, timeline and clear deliverables.
02
Strategy & Concept
Brand strategy, positioning and creative direction. I explore one strong direction backed by rationale — not three random options to choose from. Two rounds of feedback to land it.
03
Design & System
Full visual system: identity, packaging, applications and brand guidelines. Built to feel coherent across every touchpoint, and to scale as your product line grows.
04
Handover & Support
Production-ready files, complete brand manual, and a handover walkthrough. Two weeks of post-delivery support to make sure everything lands cleanly.
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